An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs.

Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. A dynamic record of a much-coveted brand that will be a must for anyone with a love of fashion and an interest in contemporary culture.

This comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.

This gorgeous book offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood.

When Rizzoli’s bookshop opened its doors in 1964, it was set on one of the most luxurious streets in the world, Fifth Avenue in New York, with iconic shops such as Tiffany's and Cartier as its neighbours. Its original location immediately demonstrated Rizzoli's ambition to establish itself as an icon of New York culture and luxury, a goal that was fulfilled almost immediately, and which was consolidated when in 1974 it began its activity as a publisher. 

Beautifully illustrated books on architecture, interior design, fashion, photography, haute cuisine and fine art made Rizzoli New York one of the world's leading publishers.