Gubi • GMG
Solid pinewood and plywood frame, with powder coated 12 mm steel rod base. Fabric Light Bouclé 001. Designed by Greta M. Grossman, in 1951. Gubi edition.
The entire Gubi collection can be ordered in our physical stores.
W.148 x H.83 x D.64cm
Seat H. 31cm
The GMG Chaise Longue was designed in 1951 by Greta M. Grossman and with playful elegance it is perfectly angled for lounging whilst preserving all the streamlined qualities of a mid-century design.
The GMG chaise longue shows a strong interest in merging functionality and comfort, while simultaneously remaining a delicate and powerful design language, revealing unique, light and iconic touches. Representing a literal link between european design and californian modernism, Grossman designed the GMG chaise longue by successfully combining her swedish fondness for colour and texture with the opportunities allowed by bright and open spaces of Southern California.
Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design.
Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm.
During the same year Greta M. Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles. Upon their arrival in California in 1940, Grossman opened a shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene.
Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen and Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi.
Gubi is a Copenhagen based design house renowned for designing, developing, and marketing a daring and elegant collection of furniture, lighting and interior objects that resonates across the globe. Its signature pieces evoke emotion and tell meaningful stories that make them both timeless and enduring. Gubi brings forgotten icons of the past together with tomorrow’s classics. The result is a visionary collection that spans almost 100 years of history and is sold all over the world.
Founded by his parents in 1967 – the year that the current owner and creative director, Jacob Gubi, was born – Gubi originally focused on producing the family’s own furniture designs and trading textiles within the retail sector. Over the years, Jacob Gubi’s creative vision and courageous intuition has led Gubi to its current position in the global design scene with a handpicked edit of high-quality furniture from all over the world and collaborations with both esteemed designers and archives and contemporary emerging talents.