Frida Kahlo was not only an iconic artist, she was also a bold beauty and an avant-garde fashionista whose timeless sense of style continues to inspire and influence the worlds of fashion, media, and art today. Fashion is an optical effect that Frida knew how to employ with shrewd intelligence and artistic intention. Frida knew that life is theater, and fashion was her costume. Frida understood the importance of image and attitude, no matter who you are. The canvas was Frida’s mirror, and she was the painter, the model, and the painting—author, subject, medium, and object. Frida was her own best work of art.
Whether she was in Mexico City, New York, or Paris, Frida Kahlo’s unique multicultural aesthetic mélange created an exciting and matchless style that made her the center of attention wherever she went. The impact of Frida’s fashion fusion still generates an infectious attraction the world over. International fashion magazines feature editorials that clearly display Frida’s influence; fashion designers and models continue to channel her indomitable spirit; filmmakers, songwriters, and artists create new works that reflect her singular aesthetic. Fashion as the Art of Being is a vibrant tribute to Frida Kahlo’s bold character, style, and art, a fascinating journey reflecting the kaleidoscopic ways Frida’s unique story and personality have been interpreted and adapted as few others in our time.
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.
Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe.
With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers.