Alessi • NUOVO MILANO
Cutlery set 4 pieces
18/10 stainless steel. Composed by one table spoon, one coffee spoon, one table fork and one table knife monobloc. Dishwasher safe. Designed by Ettore Sottsass and Alberto Gozzi . Alessi edition.
Sale - 41% discount from 25-12-2023 through 28-02-2024
The Nuovo Milano cutlery set, by Ettore Sottsass, has become a classic, created from the author’s desire to design all the objects necessary for a "Beautiful Table”.
Sottsass wanted this tableware to be smooth as an ocean rock, with a soft and rounded shape. It won the XVIth Compasso d'Oro award.
An architect and industrial designer, Ettore Sottsass has been one of the most influential and important figures of the 20th century design scene. In his own words, “When I was young, all we ever heard about was functionalism, functionalism, functionalism. It's not enough. Design should also be sensual and exciting.” And that is exactly what he did, as a design consultant for Olivetti, and in a more profound way when he founded in the early 1980’s the Memphis Milano movement, a combination of unusual and disruptive approach to design and the playful attitude of children’s games driven by the dissatisfaction caused by previous design movements and consumerism.
After gaining international attention with the Memphis experience, Ettore Sottsass established his private design consultancy firm named Sottsass Associati. Although he worked with iconic brands, he preferred to work with small art galleries while focusing on his activity as an architect, until his death, in 2009.
Making the ordinary extraordinary. Creating everyday objects that are interesting and desirable, where aesthetics, functionality and quality find their balance in a cultural and emotional dimension that charms and surprises.
Since 1921, the year in which the firm was established, most Alessi objects have been created via cold processing of the metals and, even today, are still made in Italy by highly skilled craftsmen at the factory in Crusinallo, Omegna.
In recent decades, Alessi has also included many other materials in its catalogue, such as wood, porcelain, glass, plastic, etc. Strict quality standards are applied to each of them, with constant mediation between the technological complexity of industrial production and the attention to details typical of craftsmanship.
Alessi is not a production industry in the traditional sense, but a sort of laboratory of industrial research into applied arts. Open to change and to international development, the company is also deeply rooted in tradition and in the cultural background of its territory: Alessi continues to be synonymous with artisan products made with the help of machinery.
Since its establishment, Alessi has gradually evolved, becoming a leading exponent of the “Factories of Italian design”, capable of mediating between the most interesting expressions of international creativity and the public, society and the market. Its mission is to translate these creative expressions into real objects capable of fulfilling dreams and satisfying the public’s desires.