Assouline • MARCHESI 1824
Coffee table book
Pasticceria Marchesi: Savoring the Spirit of Milan.
280 pages.
Hardcover in a luxury slipcase.
REF. 92299
W.25 x H.3 x D.34cm
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The year 1824 saw the creation of a legend, when this pasticceria opened on Via Santa Maria alla Porta in Milan, at a crossroads that once signaled the entrance to ancient Roman Mediolanum. The Marchesi family’s handmade sweet creations swiftly gained a loyal following among the Milanese, and for two hundred years they have been building an extended family of loyal clients, generation by generation.
It takes something special to grow a family business over two centuries, and today Marchesi 1824 has lost none of its Milanese glamour. In 2014, the Prada Group acquired Pasticceria Marchesi from the family. While preserving the brand’s heritage, the Prada Group has expanded it to three locations in Milan and an outpost in London, bringing the Marchesi 1824 magic to the world.
With enticing text and delectable imagery, this volume explores the DNA of the Marchesi magic and the milestones of its history and heritage: From the iconic golden-brown holiday panettone that first put the pasticceria on the map, to the pastel packaging emblematic of the brand, from its tableside tea and coffee “rituals” that elevate a caffeine break to an art form, to its elaborately hand-decorated multitier celebratory cakes.
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.
Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe.
With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers.
