Cassina • REACTION POETIQUE
Centerpiece Diam.30cm
Solid ash wood. Designed by Jaime Hayon. Ediição Cassina.
The entire Cassina collection can be ordered in our physical stores.
REF. 80965
Diam.30 x H.23cm
Item unavailable Online
For more information, contact our stores or send an email to sav@areastore.com
Jamie Hayon has created a collection of streamlined, functional objects, perfectly suited to the contemporary home, conceived with an almost religious dedication to the one material used, wood. These sculptural pieces employ form, light, and shade to express the ineffable beauty of wood, thanks also to the masterful crafts skills of Cassina’s carpenters.
The various elements, inspired by the organic shapes conjured by Le Corbusier, and the paintings featured in the magazine L’Esprit Nouveau, reflect Cassina’s tradition of woodworking excellence and the close links that the company has always fostered between craftsmanship and industrial innovation. Each piece bears the Cassina logo, and is sold with a certificate of authenticity.
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. After studying industrial design in Madrid and Paris he joined Fabrica – the Benetton-funded design and communication academy in Italy- in 1997 where he directed the design department until 2003. Hayon set up his own studio practice in the year 2000 and dedicated himself fully to his personal projects from 2003 onward.
Hayon’s esteem and knowledge of artisan skills and his inherent creativity has allowed him to push the boundaries of many mediums and functions, resulting in collections for very diverse clients. His concern for the conservation of craft skills has joined his path with high-end traditional companies concerned with the evolution of their work. These collections have put Jaime at the forefront, a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.
Established in 1927 by Cesare and Umberto Cassina in Meda, near Milan, Cassina launched industrial design in Italy in the 1950s, based on a totally innovative approach that marked the transition from artisan production to mass production. Throughout its history, Cassina has been a melting pot of design luminaries. In the 1950s, it forged an iconic partnership with architects like Le Corbusier, Pierre Jeanneret, and Charlotte Perriand, creating legendary pieces such as the LC1 Sling Chair and LC2 Grand Confort sofa. These collaborations revolutionized furniture design, emphasizing form and function in equal measure.
One of Cassina's remarkable aspects is its ability to transcend eras. The brand's reissues of iconic designs retain their original essence while adapting to modern sensibilities, appealing to new generations of design enthusiasts. This blend of heritage and contemporary relevance is exemplified in pieces like the LC4 Chaise Longue, a timeless icon of comfort and style. Cassina's collaborations extend beyond mid-century architects. It has partnered with contemporary designers like Philippe Starck, Patricia Urquiola, and Jaime Hayon, infusing fresh perspectives into its collections. These collaborations merge diverse design philosophies, resulting in eclectic yet harmonious pieces that resonate with a broad audience.
In the present design landscape, Cassina stands as a bastion of innovation and heritage, continuously pushing boundaries while honoring its rich legacy. Its commitment to craftsmanship, combined with a forward-thinking approach, ensures its relevance and enduring influence in the ever-evolving world of design.
