Assouline • THE ART OF TEQUILA: SPIRIT OF MEXICO
Coffee table book
The Art of Tequila: Spirit of Mexico
287 pages, over 200 illustrations.
Linen hardcover.
REF. 95661
W.25 x H.4 x D.32cm
In Stock
The Art of Tequila: Spirit of Mexico is a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces. Blending rare archival imagery, elegantly photographed art bottles, and immersive scenes from Mexico’s vibrant cultural life, the title celebrates the powerful intersection of tequila history with art, craft, and innovation. From agave fields and historic distilleries to the ritual artistry of charrería, the book traces tequila’s evolution from its sacred origins in Jalisco to its role as a symbol of Mexican identity.
This book embodies the sentiment that tequila is not merely a spirit but a living cultural canvas where centuries-old artisanal tradition meets contemporary artistic vision. Through vivid storytelling and visual depth, author and cultural critic Suleman Anaya reveals how tequila continues to connect generations of artists and artisans, bridging tradition with contemporary creativity. “Tequila tells the story of Mexico in motion,” says Anaya. “It is heritage, craft, and imagination, poured into a single, enduring symbol.”
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.
Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe.
With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers.







