Designed by Gudmundur Ludvik, Backflip is a flexible versatile chair for everyday use, its design allowing it to be easily stored, hung, or brought out and placed as needed, without compromising on comfort or appearance. Balancing aesthetics and technical performance, it is shaped by a clear focus on function and ergonomics, with form emerging from its materials and construction. 

Crafted in solid wood with a moulded plywood backrest, its simple appearance conceals a refined mechanism within the backrest, allowing the chair to fold and unfold in a smooth motion – bringing flexibility and ease of use. Available in natural beech in a range of coloured finishes, it fits easily into both private and public settings, for daily or occasional use.

Founded in Copenhagen in 2002, HAY was born out of a desire to make high-quality, architectural design accessible to a wider audience. Founders Rolf and Mette Hay set out to collaborate with the world’s most talented and forward-thinking contemporary designers to create pieces that are functional, beautiful, and fundamentally joyful.

HAY doesn't just look to traditional furniture design for inspiration. Their vibrant color palettes, clean structural lines, and unexpected materials are heavily influenced by the dynamism of modern fashion, the structure of architecture, and the original spirit of contemporary art.

In today’s world, the lines between our personal and professional spaces are more fluid than ever. HAY designs with this modern reality in mind. Whether it's a sleek lounge chair, a cleverly designed desk lamp, or even a beautifully minimalist toothbrush, HAY reimagines the everyday objects we interact with, infusing them with fresh energy and functional longevity.