The launch of the first iPhone inspired Native Union's CEO & Co-Founder, Igor, to start the brand. He knew it’d transform the way we live. Its first product, the Pop Phone Retro Handset, was designed for a more tactile and effortless experience when taking calls. Over a decade and many gadgets later, our needs have evolved but Native Union's promise stays the same – to empower our modern lives with tech.

Native Union believes in the positive force of tech to unlock more flexibility and freedom in the way we live our lives. Its ambition is not only to make beautiful tech accessories, but to provide considered solutions that elevate modern living, created with planet-friendly methods that make this way of life feasible for generations to come.

The brand is driven by a functional approach to its craft, stripping solutions down to their core so that they're easy to use and readily solve your daily frustrations. Then, with added details and subtle accents, the designs are elevated for an effortlessly functional, simply beautiful addition to your routine. Tech accessories don't have to be boring.